Affiliate programs are a hot online fad nowadays. Type in affiliate programs in Google and see the number of search engine results appear. well if you don’t have time for you to type it in I’ll do it for you personally! There are currently 15,000,000 search results, yes, fifteen million. why are affiliate programs so popular today? well, they encompass a couple of things which make an ideal package; you get paid whenever you sell the product and the company gets its share too. So, you’ve companies wanting money and you’ve got people (affiliate marketers) wanting to earn money for that companies for a share from the green, ah, the bliss.

I only wish affiliate marketing were more “newbie” friendly. with every legitimate affiliate program on the web there’s two programs trying to scam you out of trouble of the hard earned money. Key in internet scams and you’ll get near to tens of thousands of results, it is a sad thing, yes, but people are selfish and when you choose to dive into this world you are going to have to be pretty resilient. If you let your competition or a small setback cause you to quit then you definitely only have allow them to win.

I’m penning this hoping that you will make an educated decision on whether affiliate marketing is the right route for you. it is a kill or perhaps be killed world and thousands have tried in support of a few have successfully risen to the “super affiliate” status. although this world is difficult you will find very small things you can do to rise above a number of your potential less prepared competitors. You will find programs that give the edge and never all are scams.

Affiliate information products and programs have been established ever since the word “affiliate” continues to be spoken. but again remember that for ever 1 legit program there’s two attempting to swindle you. I’ve been scammed myself, a few times. it is probably the most horrible feelings when you realize that you’ve spent money and never received what was promised. There area few simple rules to follow not receiving scammed!

1- Guarantee the website looks legit, plenty of advertisements on an internet site are a bad sign how the owner is just trying to monetize his / her site for his or her own good.

2- make certain there’s some sort of email or phone number, whenever you buy something and also you can’t quite figure out how it ticks you need a real person to speak to. This one is essential. No contact info, DON’T BUY!

3- A few of these products that the thing is do sound just a little good to be true, well; it’s just an approach to advertising. Affiliate marketers are educated to excite the emotions of the potential buyer and telling someone they will make $1000 each day and not $75 dollars a day is going to group of some emotional response which could potentially result in a buy. I have reviewed a number of these products, I’ve tried more then I want to admit there are several that don’t lead yourself on and actually have the possibility to deliver the things they say on the sites.

Affiliate marketing is an excellent method to make some supplemental income online but be certain that you’re prepared and don’t rush into things. If you wish to begin please so with the help of a knowledgeable friend or perhaps a legitimate online program. If you do not know finding good programs take a look at my website.

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Did I just say that affiliates are “dumb?” You bet I did. I am referring to the definition of “dumb” which means “lacking some usual attribute or accompaniment; especially having no means of self-propulsion like a dumb barge.” What I mean is that affiliate marketers do not have the same advantages that your other marketing channels have: they lack the same tools for success that your SEM, SEO, email and display teams have.

Here are the top 5 reasons why our affiliates are forced into this position.

1. no Method to Exchange Information

As you market to prospective buyers, you learn which ad media, copy and strategies work better and which do not fare as well. Your affiliates are learning the same thing through their own trial and error efforts.

Unfortunately, most affiliate programs have no method to exchange and share these key learnings. One reason is that there is a social barrier to sharing. Affiliates do not want to share with you because they fear that the brand will only use them to test out channels and then cut them off. You do not want to share with your affiliates because you do not want channel competition from your affiliates.

Another reason is that there is no standardized way to share information. however, there can be great benefits to sharing like cost savings so that neither of you are testing channels that the other has already proven to be inefficient. It brings up questions like:

• What do you share?
• In what format is information shared?
• Which affiliates should benefit from shared information?
• How can you share in a uniform way that doesn’t burden your staff?

Probably the least controversial information to share are those things that didn’t work. You could start by releasing your web analytics data on media and ad copy with low ROI, so that affiliates know what to avoid. The same will hold true from the affiliate end—they ought to do the same type of sharing. You can make your information sharing conditional on reciprocation, and you can also limit which affiliates can take advantage of the information exchange (for example, top earners, affiliates with a working history with you where they have exhibited good behavior, and so on).

2. Lack of Web Analytics Data

There is always more to a sale then the sale itself. The entire web analytics funnel plays into how you measure the success of various ad media including drop-off rates, bounce rates, page views, site hang-time and goal pages. Affiliates typically have no visibility into the web analytics funnel. their viewpoint is limited to purchases only.

In the interest of sharing, if you can attribute traffic to a specific affiliate using your web analytics program, it makes sense that you would share the data with that affiliate. Meaning each affiliate would get the opportunity to review the web analytics funnel for traffic that the affiliate has driven to your website. Equally helpful is for the affiliate to benchmark itself against other traffic you receive by shared data on site averages, and the affiliate’s increase or decrease in relation to the average.

3. Missing purchase History

You hold all of the cards regarding purchase history. You know things like which buyers are repeat buyers, what the future value of a customer might be based on purchasing behavior and the lifetime value of customers driven to you via various channels. Your affiliates have none of this information. It isn’t reasonable or ethical to share customer-specific purchase history, but it is reasonable to share channel specific history.

If you know that certain keyword types (for example, product part numbers) generate customers with a high lifetime value, that is the kind of information you want to share with your affiliates. Sharing this kind of information is self-serving; it helps you direct your affiliates to run campaigns in places where you will get the most revenue. Sharing in this instance will help you to encourage your affiliates to focus their efforts on the ad media that you deem to be most valuable.

4. Unknown or Fuzzy Demographics

Affiliates probably do not know your sweet spot with regard to demographics and targeting. In the absence of insights from you, top affiliates use common sense and experience to figure this out. Smaller affiliates probably have no way to determine your target demographics and may drop out of your program due to costly failures before they get the chance to drive a return for you. If you don’t already do this, you should consider publishing information and offer training to direct your affiliates to the demographics of consumers that are the most valuable for your business.

5. Lack of Attribution Data

Attribution refers to tracking the marketing activities that generate a sale. Last-click attribution, for example, is where the only marketing effort tied to a sale is the one that generated the click immediately preceding the purchase event. there is also first-touch attribution and multi-touch attribution. Multi-touch attribution is where all of the marketing touch points are tied to the sale so that insights can be gleaned about things like how many visits take place before a purchase occurs, the time span between visits or visitor progression such as with keyword search history leading to the sale.

The problem again arises for affiliates because their only insight is usually regarding the last-click. there is no insight as to the multitude of marketing touch points that ultimately lead the consumer to make the purchase.

Further, as I mentioned in Is The “Last Click Wins” Model best for Your Affiliates?, there is no credit given to affiliates who drove traffic that pre-dates the last click. You could strengthen your affiliates via tracking attribution by giving some financial credit for participation in the sale, or you could share attribution insights so that affiliates can market smarter and better on your behalf.

I theorize that in the absence of this data exchange, affiliates evolve from “dumb” to something more only after their own trial and error has shown them the best marketing methods. this means that only the affiliates with the fortitude for risk will stick around to reap the rewards. Smaller affiliates or those with less attention span may be likely to drop out of your program early or even complain about their lack of success, making it harder for you to recruit other affiliates.

If you can, you should consider sharing information with your affiliates to make them smarter upfront and work harder for you long-term.

BLUE BOOK top 20, a research project compiled and published by Revenue Performance magazine, is the only bi-annual independent ranking of the best CPA and affiliate networks in the industry. Based on an industry-wide survey of 5,000 advertisers, agencies and publishers with insight from its Blue-Ribbon panel of 14 industry experts, BLUE BOOK is the most trusted guide for publishers and advertisers. Fall 2010 is the first survey to rank CPA networks and affiliate networks separately to better reflect the differences in pricing structures, business models and advertising clients.

“At a time when it is harder than ever for brands, merchants and publishers to determine which are the best networks to work with, NetMargin stood out from the crowd in terms of the positive comments and enthusiasm expressed by their partners,” said Chris Trayhorn, founder of Revenue Performance magazine and CEO of mThink. “The BLUE BOOK top 20 rankings help advertisers and publishers cut through the clutter to find the quality networks that are best suited to their needs. we have no hesitation in placing NetMargin high on our list of preferred networks.”

About NetMargin: NetMargin is the top-ranked multi-channel digital marketing platform that leading Fortune 1000 advertisers and media companies rely on to drive meaningful revenue. Through strategic partnerships, NetMargin connects companies with their most valued audiences across the Web. NetMargin combines revolutionary audience reporting with unmatched expertise in media planning and campaign optimization to ensure success against the most aggressive branding and direct marketing objectives.

About Datran Media: Datran Media is a leading digital marketing technology company that helps advertisers and publishers discover and reach their ideal audiences. Backed by award-winning technology and strategy, Datran Media provides digital advertising solutions, audience measurement and analytics, email marketing services and media monetization. More than 1,000 top consumer brands have relied on Datran Media to deliver campaigns that exceed their branding, acquisition, retention and monetization goals.

Copyright ©2010 Datran Media. All Rights Reserved. Datran Media is a registered trademark of Datran Media.

Why do they bother? Truth is they don’t need to do any kind of sale, and these little tiny discounts seem more likely to piss people off (it doesn’t take much) than get people to by who wouldn’t have already. I say they should just skip the lame deals and time the release of some hot new must have for Black Friday.

this is a joke. 10% off list? compared to what routine discount price at Amazon? a “sale” would be at least 20% off. a real sale would be at least 30% off.well, this will let Apple identify some very weak link in its retail management team.

@Rev. Dr.On the contrary, if people learn that there may be sales or promotions at unexpected times, they might just visit the Apple Store more frequently.and if I were planning on buying a present at the Apple Store, I would certainly not scoff at an extra 10% windfall.

This is Apple’s token offer for the “cyber Monday”. obviously, Apple’s marketing sees no reason for any deep discounting, so we get this just so that they can stay in the spirit of the day.It’s not like Apple has EVER offered any discounting anyway. This is par for course for Apple, and to be expected.

Great, can’t wait to save lots of money on this garbage

Let me see… I think I can sum up all comments here pretty easily;WAHHHH!! Waaah! Whaaah!OOOoohh, look at me!!! Bitch Bitch Bitch.oooh! this is so much fun!!!I have nothing better to do with my life!!WHAAAAAAA!!!!!!

Their deals SUCK. Knock computer prices down $200 for the new Air for example and I’d bite. FAIL.

They need bigger drops to attract more new buyers. in fact, it almost seems like arrogance… and it’s pushing me away instead of attracting someone else.

Are they serious ?? HANDBAGS ?????!!!!!!

@rineenriqSpammers posting ads are lame. Bugger off.

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SCOTTSDALE, Ariz., Nov. 30, 2010 /PRNewswire/ — Blue Global Media Network, a fast-growing affiliate marketing network launched earlier this year, has announced an increase in referral earnings for their affiliate referral program.

Blue Global Media Network affiliates who refer other affiliates to the network will now earn six percent of their referral’s overall sales.  This increase from five percent makes Blue Global Media’s affiliate referral program one of the highest-paying programs available.  There are no time restrictions within the program, so affiliate referral earnings will not expire at any point.  

“With this increase to six percent, we are offering affiliates one of the best referral programs out there,” said Jillian Zerwas, VP of Business Development.  ”In the long run, this one percent increase will result in significantly greater earnings for affiliates who refer others to our network.  This is a way of thanking our affiliates, as our business partners, for their hard work and continued commitment to success.”

In comparison to other affiliate networks, Blue Global Media Network now offers above-average affiliate referral earnings.  Commission Junction offers $2 per affiliate referral and five percent of referral sales, while ShareASale offers $1 per affiliate and five percent of referral sales.

The referral increase is a reflection of the growth Blue Global Media has experienced in the last year.  The company recently announced the addition of two chief officers in Cort Bucher, named its Chief Operations Officer and Chief Innovation Officer, as well as Tony Pagliocco, named Chief Technology Officer.  With this structural change, company president Chris Kay will now act as Chief Executive Officer and Chief Marketing Officer.

About Blue Global Media

Blue Global Media Network was launched by Blue Global Media in June 2010.  Founded by CEO/CMO Chris Kay in 2005, Blue Global Media is a customer acquisition and financial lead generation company based in Scottsdale, Arizona.  Blue Global Media provides comprehensive online marketing solutions for publishers and advertisers with a focus on customer-usability, in-depth market research and high return on investments for publishers and advertisers.

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Rembrandt Hotel has recently launched an online marketing campaign with the help of Scandasia, one of the region

WBUR-FM (90.9), a Boston National Public Radio affiliate, has a new general manager.

Charles Kravetz, the former president and general manager of New England Cable News, will take over WBUR on Jan. 1st.

Kravetz, who was the founding news and program director at NECN, succeeds Paul La Camera at WBUR. two weeks ago, La Camera announced that he was stepping down from the job after five years. He will stay as Boston University’s administrator of public radio as he helps Kravetz transition into his new role.

]]> http://incomeopportunitites.com/affiliate-marketing/wbur-gets-new-general-manager/feed/ 0 http://incomeopportunitites.com/affiliate-marketing/affiliate-marketing-companies/ogilvy-introduces-new-search-software-to-sa/ http://incomeopportunitites.com/affiliate-marketing/affiliate-marketing-companies/ogilvy-introduces-new-search-software-to-sa/#comments Wed, 08 Dec 2010 02:35:09 +0000 Tim http://incomeopportunitites.com/affiliate-marketing/affiliate-marketing-companies/ogilvy-introduces-new-search-software-to-sa/

Following the launch of Neo in South Africa earlier this year, Ogilvy’s own digital media agency is now tapping into its abundance of international resources. with 39 offices across 32 countries worldwide, Neo South Africa is able to tap into the latest developments and world class expertise in areas such as social search, affiliate marketing and data modelling. Head of Neo, Mia Scholtz, recently returned from digital marketing summits held in Milan and London respectively, with EMEA Neo directors bringing with her, revolutionary online tracking software, Marin Search Marketer.

This software, which is now being used for the first time in South Africa by Ogilvy Neo, is a browser-based paid search management application, designed to address the workflow, analysis, and optimization needs of large-scale advertisers and agencies, saving valuable time and improving financial performance.

Over 500 companies, including many of the world’s largest interactive agencies and advertisers, rely on Marin Software’s platform to manage more than $1.3 billion of annual marketing spend globally. Leading advertisers using Marin Search Marketer include Razorfish, University of Phoenix, Macy’s, KAYAK, PriceGrabber, Salesforce.com, reply and of course Neo@Ogilvy global and now Neo South Africa.

Scholtz’s recent visit brings this revolutionary digital software into the South Africa office further developing the agency’s abilities to provide a complete suite of digital offerings.

“I have been fortunate enough to be exposed to some of the most sophisticated software online marketing has to offer. I am thrilled to now be in the position to train my team to implement locally,” says Scholtz

As the largest and fastest growing online advertising channel, paid search marketing continues to become increasingly competitive and complex.

“To make the most of our clients’ digital marketing spend, we require a solution that can assist in making things simpler and most of all, optimising activity across the online sales funnel i.e. increasing our clients’ sales while at the same time reducing costs,” she adds.

“The software helps us to find the best and worst performing keywords. It ensures speedy and effective search marketing campaign solutions which in turn generate increased sales and data capturing for clients, giving us the leading edge in South African SEO marketing,” explains Scholtz.

The Neo South Africa team are currently being trained in the new technology at webinars running in Cape Town by Neo’s UK office. following global practice, Neo will be piloting the software with IBM.

“Search marketers all over the world continue to choose Marin because of its measurability and proven ROI,” comments Scholtz.

Neo South Africa is currently reaping the benefits of its expansion into SEO. the move brought organic and paid search in-house bringing Neo one step closer to becoming the country’s most sophisticated digital media strategy, planning and buying agency.

“The introduction of Marin into an already, formidable territory makes us more confident in our abilities to produce the best results for our clients, differentiating us as a truly unique digital media agency in South Africa,” concludes Scholtz.

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Whether you are an established marketer on the net or a novice who wants to jump into this seemingly attractive industry, wouldn