Jenn Johnston Appointed Chief Marketing & Operations Officer for Global Franchise Group’s Franchise Brands
ATLANTA–(BUSINESS WIRE)–Global Franchise Group announced today that the company has appointed Jenn Johnston to the newly created position of Chief Marketing & Operations Officer for its management platform, GFG Management, LLC. In this role, Johnston will be responsible for managing multiple strategic brand teams that oversee marketing, communications, research and development, operations, training, supply chain and customer service activities for Global Franchise Group’s franchise brands including Great American Cookies®, MaggieMoo’s®, Marble Slab Creamery®, Pretzelmaker®/Pretzel Time®, TAF®, and Shoebox New York®.
“Jenn has a proven track record of marketing and operations success with all of our brands as well as an excellent relationship with corporate leadership and individual store owners”
Johnston’s appointment is part of a company-wide realignment focusing on building each franchise brand through better support and stronger relationships with store owners and operators.
“Jenn has a proven track record of marketing and operations success with all of our brands as well as an excellent relationship with corporate leadership and individual store owners,” said Chris Dull, president and CEO of Global Franchise Group, LLC. ”We believe that Jenn has the experience and passion that is needed to make GFG a stronger and more successful franchising company in the years to come.”
Johnston brings more than 15 years of experience in brand marketing, public relations and operations to her new role. She most recently served as Senior Vice President of Brand Marketing & Communications for GFG, joining the current management team in February 2007 after leading marketing and company operations initiatives for MaggieMoo’s International, LLC as Senior Director of Brand Marketing & Company Operations.
Prior to entering the franchising arena, Johnston specialized in start-up businesses and new product introductions across a variety of industries. She spent several years implementing tactical, full-spectrum marketing programs for FOLIOfn and ProFunds Advisors, LLC, both pioneers in the financial services industry. She also brings agency and product launch expertise to all of GFG’s brands, including the launch of L’Oreal Feria hair color at McCann-Erickson Worldwide and Procter & Gamble’s Febreze Fabric Refresher and Downy Ball at Grey Advertising.
Johnston holds a bachelor’s degree in English & Communications from Boston College and a MBA from Georgetown University.
About Global Franchise Group, LLC (globalfranchise.com)
Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo’s®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®, as well as two retail franchise concepts: TAF® and Shoebox New York®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with $5 billion of capital under management and substantial franchise management experience.
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Written by Tim on November 23, 2010 under Affiliate Marketing Training.
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